Our targeted audience are the great innovators and great companies which not only listen to what people tell them but identify a space to invent opportunity and something new that people didn’t realized they know they needed it. But admits saying I must have it when they see it. They do same things differently or do those things that have never been done before in their surroundings. They are aware customers don’t always know what they want. They have fully realized and understand innovation is not a one-time thing. They don’t take shortcuts and are not afraid of going after more complex solutions even if it means taking higher risks. They trust on value stream flow and follow inside out learning by doing approach.